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Collecting data isn’t enough, you need to ensure your livestream and on-demand content analytics are pointed towards answering questions surrounding engagement, ROI, and common patterns. Below are some handy questions that can get you started on the right path.
Key Questions to Guide Your Analytics
Collecting your VOD and livestream’s data is just the first step. To truly benefit from your content’s analytics, you should apply the following metrics to specific questions that will guide your decision-making for enhanced livestreaming and on-demand experiences.
When tracking engagement:
- How much of the content did my audience watch?
- Did they click off at specific points?
When evaluating content performance:
- How many people watched the content?
- Which content pieces are getting the most attention?
When measuring ROI:
- Does the content meet a minimum standard?
- Did the content piece lead to conversions, views, or anything else?
When spotting patterns & demographics:
- Is this content more popular with a specific subset of membership?
- Did a certain group's behavior surprise you?
Maximize Livestream Content with Analytics
Getting an accurate read on your livestream’s analytics ensures that your current efforts are being measured, while also finding areas of improvement for your next one. When finding ways to evaluate your livestream content’s overall performance and overall ROI, you should look at the total viewers, engagement (such as clicks/comments/questions), and average viewing time.
When looking for patterns and demographics, look at your viewer’s browser type, operating system, and location. These metrics will help you make tweaks and adjustments to your livestream so that your viewers have the most optimal viewing experience.
For Example:
If most of your viewers are tuning into your livestream using Safari on their mobile devices and are located mainly on the east coast of the United States, you can optimize your livestreams for mobile viewers using a browser and schedule your livestreams according to eastern standard time.
Unlock On-Demand Potential with Analytics
When getting an accurate read on your Video on Demand (VOD) content, you will be measuring metrics that focus on how your users interact and access the content rather than their live reactions to it. When measuring your VOD content’s engagement and ROI, you will be looking mainly at the average engagement and timeline engagement.
When evaluating your content’s performance, you will want to look at the media views, minutes viewed, and percentage of the content watched. These will help you see how much your VODs are being viewed by your users.
For example:
If your viewers are spending more time viewing and engaging with a specific series compared to your other VOD content, then you can pinpoint where viewers are most interested through the percentage watched and engagement metrics. This can help you shape an even stronger VOD content for your next series.
Going Forward
Discover how you can deliver the value of content analytics with Warpwire, the secure livestreaming and on-demand multimedia service that engages, captivates, and enlightens audiences. Warpwire makes it easy to deliver insight into how the communities engage with the content. Schedule a demo today!
