Even with the development of new high-tech digital marketing tools, gathering people of like minds at events remains one of the most effective ways of building momentum for your business. Despite a slowdown from pre-pandemic levels, the global events industry is expected to reach $1,552.9 billion by 2028, growing at a compound annual growth rate of 11.2%.
Putting on a quality event requires investment, commitment, and money, so your people have the resources and time to give attention to thousands of details, large and small. Meanwhile, expectations remain high and are getting higher, as customers want to control their own destinies and have the best experience every time.
You should have an easy, intuitive way of registration that supplies a good experience for people who wish to attend, along with management tools and analytics. Improved understanding of the flow of events and better event registration software creates opportunities for streamlining the registration process.
From integrated payment processing to automated confirmation and emails, the right event management solution with the right capabilities can facilitate a successful event, resulting in an ideal experience for attendees, exhibitors, speakers, and your staff.
Four Ways That Event Registration Software Can Streamline How You Work
From integrated payment processing to automated confirmation and emails, the right event registration software application can make all the difference in creating efficiencies and a better overall attendee experience.
Here are four ways that registration software from Cadmium can streamline the process:
- Attendee experience: Cadmium's software includes capabilities for secure credit card processing, QR code creation for various value-added features and marketing opportunities, and customized post-event surveys and reports. In the digital age, your customers want to do as much as they can on their own terms, without having to engage with a live person. Use the capabilities of the software to create a self-service operation to the fullest extent possible.
- Customizable forms: No two events have the same structure and requirements. Using Cadmium event registration software, you can custom-create forms that best fit your organization and attendees. Different events will also have different value propositions and messaging. The Cadmium event management system enables you to create registration forms tailored to your specific event and unique audiences.
- Improved, reliable communication: Attendees have many questions in the weeks leading up to your event. The Cadmium event registration platform has settings for automated confirmation emails and automated reminders. You can also make your own event application that will enable you to push updated information out to attendees. It's crucial in the digital age for your registrants to get these notifications to feel confident that the system is working.
- Return on investment analyses: Cadmium includes capabilities to generate data to help with event management. These tools will help you measure and understand the success and effectiveness of all your initiatives, including events and education. For instance, your team can track clicks into emails and open rates and get up-to-the-minute reports on registered attendees and revenue earned, among other metrics. The application also enables you to create reports to share with management. The reporting functions mean you can make essential decisions on matters like where to deploy personnel to do the most good
Trust Cadmium for Efficient Event Registration
Cadmium helps organizers deliver excellence in event management with an all-in-one set of capabilities for handling exhibitors, abstracts, speakers, and posters. The application provides all the tools that you need to organize, manage and market your event. Year after year, you can utilize the application to help you compare events to look for trends and make changes for improvement.
You can even go beyond the logistics of the event to include technological capabilities for any additional things that will come up. For instance, Cadmium's application has easy-to-use technology for building event microsites. Every event is different, and you need a site that reflects the uniqueness of your message each time, one that you can use to market your event and related activities.
Also built into the Cadmium tool are capabilities for capturing and distributing recordings of sessions so attendees feel that they are getting the most for their money. You can also organize and manage the distribution of recordings with ease.
In the area of event registration, Cadmium's solution allows for segmented pricing, real-time reporting, built-in marketing features, and ROI management, including registration reporting and analytics.
At Cadmium, we help event organizers streamline their registration with the right software to automate the process and gather insights from their registered attendees. To see how you can use the event management software, schedule a demo, and check out Cadmium's platform to help you prepare for your next event.
