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The Challenge: Finding a solution to increase completion rates and improve enrollment rates.
The American Academy of Cosmetic Surgery (AACS) is a leading educational provider for over 1,600 cosmetic surgery practitioners from a diverse array of medical specialties. In their pursuit of continuing to provide high-quality educational and training opportunities in cosmetic surgery, AACS was looking for a Learning Management System (LMS) that would enable them to:
- Increase overall course enrollments and completion. The LMS they were using lacked engaging features and was difficult for users to navigate, leading to a sharp drop in on-demand course enrollments.
- Create personalized learning experiences. AACS wanted an LMS that would empower them to provide course recommendations to their learners that aligns with their interests and areas of focus.
- Streamline course management and grow offerings. AACS wanted a solution that would make it easy for their team to manage courses and support both on-demand and live education experiences.
During their search for a robust, user-friendly system that could address their needs, a team member with prior experience using EthosCE recommended it as a potential solution.
The Solution: A user-friendly LMS that expanded current offerings and provided a streamlined experience.
After thorough consideration and market research, AACS adopted EthosCE to support their continuing education strategy. They found EthosCE’s intuitive user experience, integration capabilities, and ability to implement it in a timely manner, to be defining factors for them.
Intuitive Design and Search Features:
EthosCE’s user-friendly design and search functionalities empowered AACS to create a course catalog that was easy for members to navigate and engage with. This allowed members to search and filter content by keyword, helping them quickly find relevant courses they would complete.
Personalized Learning Experience:
AACS leveraged EthosCE to create a personalized learning experience for their learners by providing course recommendations for each course. This provided members with a curated learning path and fostered increased engagement, since learners could explore additional courses aligned with their interests and professional needs.
Live and On-Demand Content:
AACS was able to offer live webinars and courses as products, allowing members to seamlessly sign up for these events and participate in them. EthosCE’s video capabilities enabled AACS to add these recorded sessions to their on-demand library, enabling members to access valuable content after the event.
The Results: A sharp increase in course enrollments, completion, and membership renewals
With EthosCE in place, AACS experienced improvements in user engagement and educational outcomes, furthering their goal of becoming a go-to source for professional development.
Notably, the platform proved especially valuable for residents in training programs, who could access on-demand courses for free as part of their membership. This group quickly became some of the most frequent users and highlighted an effective way to attract even more learners.
EthosCE also empowered AACS to:
- Increase course completion by insert 45% and course enrollments by 62%. EthosCE’s streamlined design and intuitive interface, along with EthosCE’s reporting and analytics tools to track learner progress in real time, empowered AACS to identify which courses resonated most with learners and target specific user groups for further engagement.
- Streamline credit and certificate processes. AACS was able to significantly reduce administrative overhead and ensured that members received CME credits promptly through EthosCE’s tracking and certification capabilities.
- 20% increase in on-time membership renewals. AACS implemented a unique strategy to drive timely membership renewals. Members who renewed their dues on time received a free course. This not only exposed more members to their course offerings, but also created a stronger connection between membership and educational benefits.
“EthosCE makes it easy for our members to find, enroll in, and complete courses. The user-friendly interface and powerful search functionality have boosted our engagement, while the Integrated reporting tools have helped us track every step of our learners’ progress. EthosCE not only supports our mission to provide high-quality education, but also helps us find new ways to keep our members excited for more.”
- Rita Kaufman, Project Manager at AACS
AACS has leveraged EthosCE to meet the ongoing medical educational needs of its members, provide user-friendly and reliable course offerings, and continue to innovate and find new ways to drive educational and training opportunities to more members.
To learn how your organization can leverage EthosCE for continuing education success, get in touch with an expert here.
About the American Academy of Cosmetic Surgery (AACS)
The American Academy of Cosmetic Surgery (AACS) is committed to advancing the multi-specialty, global disciplines of cosmetic surgery and aesthetic medicine for the benefit of patients and practitioners. Since its inception in 1985, the AACS has become the leading educational provider for cosmetic surgery practitioners from a diverse array of medical specialties, including dermatology, oral & maxillofacial surgery, otolaryngology, general surgery, ophthalmology, and plastic/reconstructive surgery. AACS is composed of over 1,600 members who pursue educational and training opportunities in cosmetic surgery to ensure consistently high-quality patient care.
