This article was written by guest contributor, Pamela Shigeoka.
Over the years, the landscape of exhibitor management has evolved significantly, moving away from cumbersome spreadsheets and mail merges. Cadmium's Exhibitor Management Portal, consolidates all aspects of exhibitor management into a cohesive and user-friendly system that makes planning events a more streamlined process.
In this guide, we'll explore five ways in which the Exhibitor Management Portal makes exhibitor management more adaptable and simplifies the complexities of exhibitor management.
1. Customize Your Exhibitor Portal
Gone are the days of trying to fit diverse events into a one-size-fits-all management system. Not every event is going to be identical ‚ in fact, no two events will ever be the same, so you need a solution that is flexible enough to fit your event, not a solution that expects your event to fit into it.
Cadmium' Exhibitor Management Portal provides a comprehensive and customizable portal, ensuring easy access to information for both event management teams and exhibitors. This eliminates the risk of data loss between exhibitors and managers. Exhibitors can log in to their personalized dashboard, offering all the essential details needed to prepare for the event.
The portal's flexibility allows customization of information display, such as the ability to create a "links" section, which can be tailored to include crucial resources like the exhibit hall floor plan, exhibitor prospectus, and service kit. Notably, the portal can even feature an invoice section, enabling exhibitors to access their current invoices independently‚ saving time and resources for event managers.
2. Give Your Exhibitors a Task List
The Exhibitor Management Portal streamlines exhibitor task management with fully customizable checklists. Event managers can easily create and assign tasks, such as form submissions, file uploads, and document signing, ensuring exhibitors complete essential pre-event requirements.
Beyond standard tasks, the portal allows managers to create unique assignments tailored to their event’s needs. Cadmium customers have used the system to manage RSVPs for an exhibitor appreciation event, tracking attendance seamlessly without relying on a separate invitation system. The built-in reporting feature enabled the event manager to generate instant attendance reports, which could be shared with key stakeholders like the catering team. This flexibility eliminates the need for additional tools, keeping all exhibitor interactions within one centralized platform.
3. Boost Revenue with Booth and Sponsorship Sales
Event Managers can increase profitability and streamline booth rentals with flexible pricing options, including customizable rate plans for members and non-members. The Exhibitor Management Portal simplifies payment processing and ensures a seamless exhibitor experience.
Offer exhibitors a variety of marketing opportunities—such as banner ads, sponsored sessions, and push notifications—all managed within the Exhibitor Management Portal.
4. Implement a Priority Point System
A priority point system rewards exhibitor loyalty, ensures fair booth selection, and drives engagement by awarding points for past participation, sponsorships, and early commitments. This structured approach encourages long-term involvement, boosts event revenue, and enhances the exhibitor and attendee experience by incentivizing high-quality booths and activations. By promoting transparency and rewarding investment, the system fosters stronger exhibitor relationships and contributes to a more successful event.
The Exhibitor Management Portal streamlines priority point assignment, allowing event managers to track and communicate with exhibitors efficiently. The Worksheets tool integrates seamlessly with the communication system, enabling managers to send tailored emails to priority exhibitors. A pre-built worksheet for priority points is available, but it can be customized to fit any event’s needs. Event managers can use this tool to target exhibitors who haven’t yet signed up for the next event, sending personalized emails with direct links to the Exhibitor Management Portal for easy registration.
5. Streamline Your Communications
Cadmium’s Exhibitor Management Portal offers a built-in communication tools, eliminating the need for separate email systems or mail merges. Users can craft and send tailored emails or newsletters directly to specific exhibitors—such as those who haven’t completed tasks or paid invoices.
The platform also tracks email metrics, providing insights into message effectiveness. With the ability to share show updates, deadlines, and key tasks, event managers can ensure exhibitors stay informed and engaged—all from one centralized system.
The Bottom Line
Cadmium's Exhibitor Management Portal is an excellent tool for flexibility in setting up and managing your event's exhibitors
The Exhibitor Management Portal also works seamlessly with the suite of Eventscribe features, letting you bring all of your event information together with minimal fuss.
